I'll explain each in more detail and what you MUST do to maximize the
effectiveness of each element.
PageRank is determined by the number and quality of links to a page. Both
the quantity and quality of text links are important. Always try to get
links from web pages with a PageRank rating of at least four.
Concentrate on getting as many different quality sites as possible to link
to one page on your site, usually your home page. Do not spread the links
to different pages. This will maximize the PageRank of your main page,
plus those of the subpages.
2. Incoming Text Link Keywords
ALWAYS provide text links for linking to your site. Avoid image links.
Google does index image links, but without any text for it to index, it
won't help your link popularity rating for your important keywords.
Include the most important keyword phrase in the text link, using the
Do not pluralize the keyword phrase, if people usually search the singular
version of the phrase. And vice versa.
Avoid excess words, where possible.
The linked to page MUST have the text link keywords in the body of the
page, otherwise Google will discount the page.
Include the text link keywords within the title tag of the linked to page.
It is possible for a page without the text link keywords in the title tag
to get top rankings. But I have discovered that around 80% of top 10
rankings have the text link keywords in the title tag, so always include
Well, there you have it. Those are what I consider the two most important
ranking factors used by Google. Other factors are considered by Google,
but their importance pales in comparison to the two I have discussed in
Follow these tips whenever you optimize your web pages and they will
quickly shoot up the Google rankings.